One of Australia’s major commercial real estate agents has launched an innovative new tool that allows prospective tenants and members of the public to experience 360-degree views of a series of high profile buildings without stepping foot inside.
The Colliers Vantage360 series, the first of its kind in the industry, uses state-of-the-art 360-degree camera technology to record multiple levels of buildings currently for lease with Colliers International.
The series currently includes well-known Australian buildings such as Melbourne’s Rialto, Sydney’s Grosvenor Place and Brisbane’s 123 Eagle Street, with sweeping 360-degree views of foyers, office areas and outlooks – including some of Australia’s most famous landmarks.
Buildings such as the Rialto tower in Melbourne’s CBD are included in the series. Photo: Chris Hopkins
Prospective tenants can then view the footage on Youtube on their computer or smart phone, or even using Google’s Cardboard virtual reality solution, directing which way the camera pans and how quickly.
Colliers provides a customised Google Cardboard viewing kit to enhance the experience for prospective tenants.
The films are designed to give the impression that a viewer is standing within the building, allowing them to experience it as they would each day coming to work.
“We wanted to provide our clients, the owners of these buildings, with something innovative and fresh that’s never been done before,” Ms McCormack said.
Google’s Cardboard product – the same offered by Colliers International – in use. Photo: Supplied
Offshore and interstate clients are a key target of the campaign, in an age where remote decision makers are becoming increasingly prevalent.
“I think it will generate a lot of interest in the market. It’s so much easier if you’ve got an offshore decision maker, they can sit over there and see it on their mobile.”
Peter Trevaskis, a partner at Norton Rose Fulbright, said that the technology would be ideal for maintaining workplace morale during the relocation process.
Peter Trevaskis introduces Colliers’ Vantage360 product.
“It’s important that we involve our stakeholders, that is our people, in the process and that they embrace the new workspace. In the past that’s been difficult when we’ve only had access to floorplans and visual representations of a workspace without actually seeing how it looks and feels,” Mr Trevaskis said.
“Vantage360 gives a complete illustration of our new workspace, which we can demonstrate to our partners, and to our people, from their desks without intruding on time.”
The campaign is designed to be long-term, reflecting the fluctuating nature of the A-grade office leasing environment.
As Ms McCormack explained, unless the buildings in question underwent a significant restructure, the footage would remain current for many years.
Inside Melbourne’s Rialto building.
“There’s no expiry at all. They’re almost generic videos. It’s got a long life span for their owners and we’ll keep them on our Youtube channel for a long period of time.”
Ms McCormack said it was a cost-effective solution for landlords, in comparison to filming 360-degree footage independently.
“The cost of our campaign for owners to buy in includes all the marketing campaign and the filming. If clients were to do it on their own it would be three times as much without the marketing. Joining them (the campaigns) together has helped keep costs down,” Ms McCormack said.
The full list of buildings with 360vantage campaigns can be found below:
- 1 Market Street, Sydney
- Aurora Place, Sydney
- Citigroup Tower, Sydney
- Chifley Tower, Sydney
- Grosvenor Place, Sydney
- One Wharf Lane, Sydney
- 101 Collins Street, Melbourne
- 567 Collins Street, Melbourne
- 664 Collins Street, Melbourne
- Casselden, Melbourne
- Freshwater Place, Melbourne
- Rialto, Melbourne
- One One One, Brisbane
- Riverside Centre, Brisbane
- All videos in the Vantage series are available for viewing on Colliers’ Youtube channel. For 360-degree functionality, users will need to install the latest version of Google Chrome.
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