$500m raising to turn unloved hotels, offices into rental housing
Ronald Barrott says undertaking co-living projects “plays to Pro-invest’s strengths. Photo:

$500m raising to turn unloved hotels, offices into rental housing

Pro-invest Group has kicked off a $500 million equity raising to fund plans to convert older hotels and office buildings into potentially a $1 billion portfolio of co-living rental apartments and key working housing.

The group, whose hospitality funds are backed by mainly offshore institutional investors, will look to tap into “very strong demand” for affordable housing close to the major cities to create a 2000-unit co-living portfolio over the next four to five years, it said.

Ron Barrott says undertaking co-living projects plays to Pro-invest’s strengths.
Ron Barrott says undertaking co-living projects plays to Pro-invest’s strengths.

Co-living is a form of build-to-rent accommodation where units are typically smaller and tenants share some communal facilities in exchange for lower rents.

Pro-invest, which is best known as a developer and operator of hotels – it owns and manages a $3 billion portfolio of 32 properties and 6000 rooms – flagged plans to move into the burgeoning build-to-rent sector in September last year.

Speaking to The Australian Financial Review from Singapore on Wednesday, where he was meeting with investors, Pro-invest founder and chairman Ron Barrott said the group had already identified a pipeline of future conversion opportunities and expected to announce its first project within three months.

A new Pro-invest “Flexible Living” brand is also being developed.

“We’ve done a lot of homework, and found there is substantial demand for co-living and for key worker accommodation for professionals like nurses and firemen who need to live close to cities,” Mr Barrott said.

He added that developing and managing a co-living portfolio of assets played to Pro-invest’s strengths as a major hospitality operator with a centralised platform.

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“We’re already raising funds for this [co-living] pipeline. It could be a club of investors or a single investor. We’re talking to parties now.”

Mr Barrott said about $500 million was targeted to fund the first wave of developments, with “value-add” returns anticipated. By comparison, global fund manager PGIM is targeting average net yields on cost of 6.5 per cent for its Australian co-living projects.

This raising will fund the first tranche development of about 2000 studio and one-bedroom apartments across 10 towers. This could be worth around $1 billion based on the metrics of Pro-invest’s existing $3 billion portfolio of 6000 rooms.

Pro-invest has longer-term plans to grow its co-living business to the current size of its hotel portfolio.

The initial focus will be on the conversion of existing assets – predominantly older hotels – of up to 200 units, with new-builds considered where appropriate.

Older B and C grade offices with “the right shape and profile” will also be considered for conversion to co-living accommodation.

Mr Barrott said converting existing buildings aligned with its sustainability credentials and was more cost-effective.

“We’re very conscious that there are a lot of older buildings that need to be utilised,” he said.

Having started out as a developer of newly built Holiday Inn Express hotels eight years ago, Pro-invest has more recently turned its focus to acquiring existing hotels and repositioning them under new brands.

Last year it spent $20 million turning the former Holiday Inn hotel on Flinders Lane in the Melbourne CBD into the city’s first Hotel Indigo, and did a similar conversion project on the former Larmont hotel in Sydney’s Potts Point.

Alongside these redevelopments, Pro-invest also has plans to build a $1 billion office tower in North Sydney, but this project remains on hold.

“We’re waiting to see what happens in the office market,” Mr Barrott said.

Like the broader build-to-rent sector, where 17,000 units have been completed or are under construction (according to advisory firm Franklin St), co-living is also attracting investment from the big end of town.

Last year, global fund manager, PGIM Real Estate joined forces with the founders of modular hotel chain Tribe, with plans to create a portfolio of co-living facilities worth as much as $750 million. Incumbent players in the sector include Singapore’s Hmlet and local operator UKO, part of serviced apartments group Veriu.

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