World-renowned Murray Street Vineyards drops onto the market
Murray Street Vineyards, established in 2001, has built a reputation as one of the Barossa Valley’s most respected artisan wine producers, and its cellar door is a top-rated wine tourism destination, achieving a coveted five-star rating in James Halliday’s Australian Wine Companion. Now, the winery has hit the market, enticing buyers from near and far.
The estate is located on the Western Ridge of the Barossa Valley, a region that attracts well over 300,000 visitors each year, many of whom come to experience the wineries that populate the area thanks to its premium wine production conditions.
According to selling agent Sam Hayes, sales partner at Toop + Toop Rural, the campaign has already attracted strong interest from both local and offshore buyers.
“There has been national and international interest thus far, from high-net-worth private investors, strategic wine industry players and family office groups,” Hayes said.
“Interest has ranged from buyers seeking full-scale wine operations through to those with an eye on long-term land value and premium vineyard assets. It’s rare to find this scale, quality and turnkey capability in a fully integrated wine estate.”
The offering comprises premium vineyard land with water security, a 500-tonne winery, significant wine inventory, and a highly regarded cellar door business, all underpinned by a five-star-rated wine brand with strong market recognition. Spanning a total of 86.9 hectares, with 56 hectares under current production across the one premium site at Greenock, the estate specialises in Rhone and Bordeaux varietals with 14 varieties planted with vine age ranging from four to 105 years old.
Hayes expects the next custodian to bring a long-term vision to the estate.
“We see the ideal buyer as someone who values not only the heritage and beauty of the property, but also understands the underlying opportunity in the wine sector at this point in the cycle,” he said.
“That could be a strategic wine company, a well-capitalised private investor, or a family office looking to build something iconic with a generational lens.”
From an investment perspective, Hayes believes the timing is compelling.
“Wine industry assets are offering exceptional relative value right now. If you’re taking a 10-year view, there may not be a more opportune time to get involved. For the right buyer, this is both a legacy play and a strategic opportunity … and if you buy the land assets, you’re effectively getting the brand for free.”
