$16m south-east Queensland holiday park portfolio hits market
A major south-east Queensland holiday-park portfolio has come to market for the first time in 40 years, offering investors a combined 506 sites and about $16 million in annual revenue.
Brisbane Holiday Village at 10 Holmead Road, Eight Mile Plains, and Ashmore Palms Holiday Village at 71 Hinde Street, Ashmore, are being offered for sale either together or individually.
The freehold portfolio spans about 19.35 hectares, combining two established accommodation businesses with substantial landholdings in the Brisbane and Gold Coast markets.
Dual-asset portfolio scale
Located about 13 kilometres from the Brisbane CBD, Brisbane Holiday Village occupies 13.6 hectares and comprises 307 sites. Ashmore Palms Holiday Village provides a further 199 sites on 5.745 hectares on the Gold Coast, close to the region’s beaches and theme parks.
Together, the properties generated about $16 million in revenue during the past 12 months.
The ability to acquire the villages jointly or separately is expected to appeal to buyers pursuing a range of investment strategies. In addition to their existing income, the properties offer operational flexibility and longer-term development potential, subject to council approval.
“Investment opportunities of this calibre and scale rarely emerge in the market,” says Tom Gleeson, senior vice president, JLL Hotels & Hospitality Group.
“This portfolio delivers exceptional diversification, operational control and long-term development potential within Australia’s fastest-growing markets.
“It encompasses nearly 193,450 square metres of prime real estate in highly sought-after investment locations within a sector experiencing unprecedented capital inflow.”
JLL executive vice-president Christian Tsalikis says the villages’ locations, facilities and established cash flows distinguish the offering within the regional hospitality market.
“These established holiday villages are distinguished by premium locations, market-leading facilities, robust cash flow generation and strategic positioning leading into and post the 2032 Games,” he says.
JLL expects strong interest from established holiday park operators, given the limited availability of comparable assets in Brisbane and on the Gold Coast.
Flexible operational models
An incoming owner could retain a traditional holiday park model, increase the proportion of longer-term occupants or pursue a combination of the two. This flexibility could help mitigate risk by allowing the business to respond to changing tourism and accommodation demand.
The metropolitan landholdings also open the assets to higher-density development over the longer term, subject to council approval.
Holiday parks have attracted growing interest from institutional and private investors because they combine operating income with exposure to freehold land. This portfolio offers an unusually large foothold across two of Queensland’s most closely watched property markets.
Demand is being supported by continued population growth, constrained accommodation and housing supply, and major investment in tourism and infrastructure across south-east Queensland.
The region is also preparing for further investment and visitation in the lead-up to the Brisbane 2032 Olympic and Paralympic Games, strengthening the longer-term outlook for well-located accommodation assets in Brisbane and on the Gold Coast.
Expressions of interest close at 4pm on Tuesday, September 8, unless the properties are sold beforehand.
