The Shamrock Hotel in Alexandra hits the market with redevelopment on the cards
The Shamrock Hotel has been the watering hole for local punters since the 1890s, and is now poised for new owners and a new era of service with redevelopment approval already in place.
The historic property in the heart of the quaint Victorian town of Alexandra, 130 kilometres north-east of Melbourne, has already attracted strong early interest, with more than 10 enquiries recorded shortly after launching to market.
Selling agent Belinda Hocking of Nutrien Harcourts Alexandra says the depth of enquiry reflects the diversity of buyers assessing the opportunity.
“We’ve just launched the property to the market and have already received over 10 enquiries,” Hocking says. “We’re seeing interest from other pub owners, commercial investors, and families looking at it as a joint project, potentially as an owner-occupier opportunity.”
Set on a substantial 1662-square-metre allotment with dual street frontage and priced at $645,000, the former hotel is being offered with architectural plans and building permits already in place, providing a streamlined pathway for redevelopment and significantly reducing lead times for buyers.
The building has been assessed as structurally sound and has undergone extensive preparatory works, with interiors stripped back to expose and preserve its original character while facilitating the next stage of development.
A number of original features have been retained – including a dining room with handmade bricks, high pressed-metal ceilings and hardwood flooring – reinforcing the building’s late-19th-century origins.
The approved layout allows for up to 15 accommodation rooms, alongside dining, hospitality or event spaces, positioning the asset well for a revitalised hotel or mixed hospitality offering.
“We see it being redeveloped into a thriving hospitality venue with accommodation,” Hocking says.
Alexandra attracts interest from commercial investors due to its strong tourism fundamentals, including the Cathedral Lodge and Golf Club, and its strategic location. It sits on the route to Mount Buller and Lake Eildon, and benefits from its relative proximity to Melbourne.
“Alexandra is a popular tourist area,” Hocking says. “Its location, visitor traffic and long-term tenancy appeal are what make it attractive for commercial investors.”
