“Music plays an important role in setting our mood, whether it’s in a Woolies store, travelling in the car, or cooking dinner at home,” he said.
Woolworths Radio is available through the Pandora app and website. Photo: Supplied
The music by international and Australian artists is designed for all ages and will be varied to reflect different shopping times, locations and experiences, Pandora said in a statement.
When Commercial Real Estate tuned in, Woolworths Radio played Hayden James, The Kooks, Kiiara, the Spice Girls, Vance Joy, Boy & Bear, Gnarls Barkley, Broods and Katy Perry.
The service promises curated playlists by Pandora’s Music Genome Project, described as “a deeply detailed, hand-built musical taxonomy, which powers the personalisation of Pandora internet radio by using musicological DNA.”
In 2014, supermarket rival Coles launched a digital radio channel with DMG Radio, claiming the first partnership of its kind in Australia
Pandora partnered with in-store customer experience provider Mood Media to implement the Woolworths technology.
The new deal follows an earlier partnership which has seen Pandora-curated music played at Woolworths’ BWS liquor stores since early 2015.