Controlling butterflies on a three-storey high virtual garden is just one of the ways technology is bridging the gap between the digital and physical as bricks and mortar businesses find their place in an online world.
Interactive digital displays are just one of the many tools businesses are using to woo customers, create customer experiences and branding.
The ANZ’s Martin Place branch and its digital display. Photo: Supplied
One of the latest is the 11-metre-high virtual garden in prime Sydney real estate on Martin Place which just picked up a gold award at the 2016 Melbourne Design Awards.
Customers walking into the flagship ANZ branch are greeted by a lush, live, digital plant wall that changes colours from morning to night, varies foliage with the seasons and responds to real-world weather through location-based data.
Leaves appear to sway in the breeze, the waterfall swells with virtual raindrops and shadows or sunbeams reflect passing clouds.
But it’s the clever social media interactions where the fun for customers begins. Customers can tweak the display using Twitter to choose digital wildlife, customise their colour and free them into the virtual garden. Think blue butterflies, fireflies or ladybirds.
Banking has never been so much fun.
So where’s the sell in this interactive digital display? The brains behind the Virtual Garden at Deloitte Digital, led by Daniel Cheong-See and Rob Weir, says it’s all about creating meaningful customer experiences.
“It comes back to the customer experience problem that spatial design is trying to solve … using technology to develop a better customer experience, whether it is branch or in store, can cross the boundaries between the physical and the digital very well,” Mr Cheong-See said.
The garden was also designed as an innovate piece to reflect the ANZ brand and create ambience within the building.
Mr Weir said the use of digital media in correlation with other devices and proximity aware technology to really enhance the customer experience was a growing area.
Cody Live Storyboards gives commercial real estate agents creative flexibility and the power to change their signage when required. Photo: Supplied
Digital displays have also made their way into the selling of commercial real estate.
Although not interactive for the consumer, Cody Live Storyboards gives commercial real estate agents creative flexibility and the power to change their signage when required.
The super bright, high-definition digital screens have been placed on commercial properties through-out Sydney and are the fastest-growing section of the Cody Live business.
There are currently 12 to 15 storyboards on commercial buildings and Cody Live founder Pierce Cody said by mid next month that figure would have doubled.
“They are particularly popular in high traffic areas like the Citigroup building on Park Street and in the heart of Parramatta,” Mr Cody said
Content is shared on a wireless connection, making content changes instantaneous.
Mr Cody said he was also in the midst of getting an application developed to be able to make changes via mobile phone.