Approved RV park offers gateway to Queensland’s booming tourism market
A 35-hectare slice of Queensland coastline with sweeping Coral Sea views and approval for a 98-site tourist RV park has hit the market.
The north-facing property, known as The Palms Haliday Bay, sits on an elevated site at Lot 34 Adamson Street and boasts panoramic views across the Coral Sea and Cumberland Island, architect-designed accommodation plans, and direct beach access all within a tranquil, weather-sheltered coastal enclave. Positioned within the picturesque community of Haliday Bay, it’s close to a golf course, bar and restaurant, and just a short drive from other idyllic coastal Queensland locations, including Seaforth, Mackay, and the Whitsundays.
Knight Frank agent Deniz Mete, who is managing the sale on behalf of The Palms Haliday Bay Pty Ltd, said the listing was expected to generate strong interest from tourist park operators and developers seeking to capitalise on Australia’s surging road trip and RV tourism sector.
“The site is in a stunning beachfront location, combining breathtaking ocean and island views, architect-designed accommodation plans and direct beach access,” Mete says.
“It has approvals in place, so it’s ready for an incoming buyer to capitalise on the booming RV tourism market.”
“Australia’s domestic road trip and RV tourism sectors are experiencing record growth, with travellers seeking authentic coastal destinations that offer both natural beauty and comfort,” he says.
Sites like The Palms, which offer scale and opportunities for reimagining, are becoming increasingly rare along the coastline. In addition to approvals for the tourist RV park, the site also offers surplus land suitable for future redevelopment, with potential for a wellness retreat, tourist destination or premium ocean-view residential lots.
“Despite this demand, the Mackay-Whitsunday coastline has a limited supply of quality beachfront tourist parks, making The Palms a rare chance for investors and developers to capture this thriving market,” says Mete.
“This is a rare opportunity to secure an approved, elevated beachfront site in a location that embodies Queensland’s coastal lifestyle – natural, peaceful and profitable.”
With price expectations around $4.5 million, the property is being taken to market through an expressions of interest campaign, closing at 4 pm (AEST) on November 6, 2025.
