Tasmanian clifftop eco-retreat Hamptons on the Bay hits the market
A boutique clifftop retreat has hit the market with uninterrupted 180-degree views stretching across Great Oyster Bay to the Freycinet Peninsula and Schouten and Maria islands.
Hamptons on the Bay is a popular stop for travellers exploring Tasmania’s east coast. Positioned on one of the state’s busiest tourism routes between Hobart and the Freycinet coast, the property benefits from consistent visitor demand while facing relatively limited competition from nearby accommodation providers.
However, it’s the views that make 12164 Tasman Highway, Rocky Hills, particularly sought-after.
“The clifftop position puts you 30 metres above Great Oyster Bay with the Freycinet Peninsula on one side and Maria Island on the other,” says James Black from Elders Hobart. “It’s the kind of view that competes with anywhere in the country.
“You know it’s a clifftop property going in, but standing at the edge and realising you have 180 degrees of uninterrupted water in front of you is something else entirely. The photos simply don’t do it justice.”
The property spans 794 square metres, comprising one four-bedroom house for owner-occupiers, along with seven self-contained cabins and a second residence for holiday letting.
The current owners, who are based in mainland Australia, have operated the business remotely and recently completed an extensive renovation of the secondary four-bedroom residence before deciding the time was right to sell.
The renovation creates additional upside for an incoming operator.
“The owners have operated the property on a hands-off basis,” Black says. “Having recently completed a major renovation to the secondary residence, they’re looking to capitalise on that investment and redeploy the capital.”
Strong regional occupancy data underpins East Coast tourism growth
The offering comes as Tasmania’s east coast continues to cement its reputation as one of the state’s strongest tourism destinations.
“This is the heart of Tasmania’s east coast,” Black says. “Freycinet National Park and Wineglass Bay are on your doorstep, Bicheno is minutes away, and you’re surrounded by some of the best beaches in the world. It’s also one of Tasmania’s premier food and wine regions.
“The east coast is one of Tasmania’s strongest-performing tourism corridors, with January 2026 occupancy reaching 90.04 per cent across the region.”
Properties within this area are rarely traded, Black says, which is fuelling investor appetite.
“We’ve had good enquiries from tourism operators, commercial investors and lifestyle buyers both locally and nationally,” he says.
Strategic site footprint offers scalable long-term development pathways
Beyond the existing accommodation operation, the property’s scale provides scope for future development, which the new owners can take advantage of.
“There are previous plans to develop additional accommodation units on the site, and at various points, a conference centre and further dwellings have been discussed,” Black says.
“The landholding supports it; it’s really a question of which direction the next owner wants to take it.”
