Sydney estate agent Eugene Evgenikos has relaunched the Stanton Hillier Parker commercial real estate brand in Australia after an absence of almost 20 years.
Mr Evgenikos, a former director at Knight Frank and Colliers International, is the sole shareholder of the reborn SHP, which has its headquarters in the Sydney CBD and offices in South Sydney and in the Melbourne CBD.
“Our unique proposition in the market is the opportunity to grow through an equity partnership model – in the same way as Stanton Hillier Parker’s major global real estate agency business started,” Mr Evgenikos said
Joining him in the new venture is Ned Mannoun, the former mayor of Liverpool who has taken on a strategic and advisory role.
During his almost eight years at Knight Frank, Mr Evgenikos was a partner and head of metropolitan sales. He quit Knight Frank in November last year to revive the SHP brand.
The brand was established in the late 1890s when British firm Hillier Parker merged with Sydney’s Stanton & Sons Limited, a company established by auctioneer and real estate agent Richard Stanton, who would later develop the suburbs of Rosebery and Haberfield and establish what became the Real Estate Institute of NSW.
SHP had a national presence in Australia as well as in Europe and the US before the local arm became part of DTZ Australia in 2000. DTZ merged with Cushman & Wakefield in 2015.
In its new guise Mr Evgenikos will seek to carve a niche in the already crowded commercial real estate agency market, dominated by CBRE, JLL, Colliers International, Knight Frank and Savills.
According to research house Ibisworld, the CRE agency market generates $1.9 billion in annual revenues and profits of about $190 million.
However, annual growth has fallen dramatically from 8.2 per cent over the past five years to a forecast 1 per cent between 2019 and 2024.
CBRE has 25 per cent of the Australian market, followed by JLL (20.3 per cent), Colliers International (16.2 per cent), Knight Frank (5.6 per cent) and Savills (2- 3 per cent), according to IBISWorld.
Services offered by SHP include commercial sales and transactions, capital markets advice, leasing, asset management, residential project marketing and valuations to private, institutional and government clients.
The firm has established a valuations office in Parramatta.
“We’ll be focusing on providing our clients with world-class service standards, expert advice and outstanding results underpinned by a passionate, highly experienced management team,” Mr Evgenikos said.
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