The Paddington HQ where Roxy Jacenko built Sweaty Betty PR is up for sale
The Paddington, Sydney, address where Roxy Jacenko built her Sweaty Betty PR empire is being offered to the market, marking the next chapter for one of the suburb’s most recognisable commercial properties.
It’s positioned at 7-13 Elizabeth Street in the hum of the inner-city suburb – one of Sydney’s most tightly held markets. As occupiers continue to prioritise lifestyle and flexibility, village-style precincts like Paddington are emerging as compelling alternatives to the CBD, offering a blend of character, amenities and brand alignment that traditional offices often lack.
Set on a 290-square-metre corner site with three street frontages, the property boasts a prized north-facing aspect overlooking Strong Memorial Reserve, which means it benefits from natural light. The park is the ideal spot for lunch breaks alongside the Memorial Fountain, and the area benefits from top cafes, pubs and shops.
It’s also within walking distance of Centennial Parklands and benefits from year-round recreational and event-based activity, as well as strong public transport links along Oxford Street.
The high-end commercial space underwent an extensive transformation led by interior designer Blainey North, which resulted in a modern, design-forward space with a well-appointed courtyard at the rear.
James Cowan, head of NSW investment services at Colliers, says the property is suited to boutique headquarters, creative studios or private client-facing operations.
“This is a genuinely rare opportunity to acquire a freehold asset in one of Sydney’s most tightly held and socially prominent village precincts,” he says.
“Underpinned by heritage character, lifestyle amenity and enduring scarcity, we expect strong interest from high-net-worth individuals, boutique developers, private investors and occupiers seeking a premium eastern suburbs foothold.”
Adding to its appeal, the property is currently leased to Sydney Sotheby’s International Realty until May 2027, providing secure holding income with future flexibility.
Zoned R1 General Residential with existing use rights, the asset also has longer-term redevelopment potential, with conditional approval already in place for a boutique scheme comprising six high-end apartments (STCA).
The property will be offered for sale via public auction at 10.30am on Tuesday, May 12.
