With hands-on experience as a Managing Director, Finance Manager, and General Manager, Jo-Anne brings a rare combination of commercial insight, financial literacy, and operational realism to business sales.

She understands how businesses truly function behind the numbers — from cash flow, human resources, inventory control, and procurement through to compliance, leases, contracts, and stakeholder management. Jo-Anne sees businesses the way buyers and financiers do, identifying value, risk, and growth opportunities that others may overlook.

Highly detail-driven yet commercially pragmatic, she works closely with sellers, buyers, accountants, solicitors, and financiers to ensure transactions are structured correctly and progress efficiently. Selling a business is more than a transaction; it is the culmination of years of work and investment. Jo-Anne is driven to deliver outcomes that are realistic, viable, and durable — a sale that reflects the true value of the business and respects the journey it took to build.