With an array of experience in every aspect of the real estate industry Edward continues to lead Tenacity Real Estate on its journey to expend and innovate the business.

Mr Herdegen began his career in a law firm based in Melbourne’s CBD. Here he quickly ascended through the firms ranks going from a Sales Manager to BDM and then on to international BDM/Sales Executive.

He then moved on to the wonderful world of real estate working for a mid tier agency in Melbourne’s west soon made a name for himself as a pioneering Sales consultant & auctioneer. Breaking numerous records and winning prestigious awards within the industry.

His multi faceted experience includes developing real estate technologies, innovating branding and marketing concepts and most importantly identifying and pioneering the syncing of major multi markets approach in the real estate business.

Always at the forefront are Edwards's core principals of ethics, integrity, Loyalty, education, ingenuity and courage by which he continues to lead and disrupt industries with his growing and always expending team of like-minded individuals.

Very much like every successful story, independence and do it yourself spirit has always been another core driver in his strategy.

Under the direction of Mr.Herdegen Tenacity Real Estate is on path to expending the team as it continues its journey to solidify itself as a unique Melbourne based boutique brand in the fascinating world of real estate