Sales Consultant Dan Lal has been listing and selling properties for in excess of 30 years, throughout Queensland and overseas, prior to moving his family to the Sunshine Coast where they are now firmly anchored.

The recipient of many industry awards during this time, Dan attributes his success to experience, relationship-building, ongoing training and professional development, product knowledge, polished marketing and negotiation skills.

Whilst Dan embraces the benefits of technology and uses all platforms, including social media, to market his client’s properties; he is still a firm believer in the importance of good, old-school face-to-face communication in establishing trust and rapport.

“Modern technologies have certainly dramatically changed the face of marketing in the property industry; but real estate is still fundamentally a people-based business, and it is critical not to lose that person touch – the most successful Agents are the ones who understand this and embody it in their day to day practice.”

Dan was attracted to the Amber Werchon Property brand due to its focus on service and its boutique approach to delivering such service. It is important to Dan that his ethos is in synchronicity with any brand he associates with himself; and AWP’s reputation as a market-leading agency who consistently achieve outstanding outcomes across the full suite of price ranges, locations, and market conditions is second to none.

A lover of the ocean and all things marine; when not working Dan enjoys spending time at the beach, as well as keeping fit at the gym, and travel.

Dan Lal is the Director of Lal Investments Co Pty Ltd, and working in conjunction with Amber Werchon Property.