Alex Doguluer is the Director of Luxe Properties Melbourne, a boutique real estate agency serving Greenvale, Mickleham, Craigieburn, Meadow Heights, Roxburgh Park, Sunbury, Broadmeadows and Melbourne's northern corridor.

With more than 25 years of roots in Melbourne's north, Alex began his career with prominent franchise real estate groups before founding Luxe Properties Melbourne on a simple belief: every home deserves to be marketed like a luxury property, because for most families it's the most important asset they'll ever own.

Choosing to operate as an independent boutique was deliberate. It allows Alex to take on fewer listings and give each one more time, more attention and a personally managed campaign from the first appraisal conversation to the final negotiation while keeping costs leaner for his vendors than the franchise model allows. The result is a consistently high list-to-sell ratio and clients who return and refer.

Alex is known for three things: communication that keeps vendors genuinely informed at every stage, negotiation that protects and maximises the sale price, and marketing presented to a standard usually reserved for prestige homes. His background in management underpins all three clear systems, calm decision-making and straight answers.

Community is central to how Alex works. Luxe Properties Melbourne sponsors Greenvale Primary School and local junior sport, and Alex regularly supports bushfire relief, blood donation drives and charity fundraisers across Melbourne's north. He also runs free education sessions for first home buyers taking their first step into the market.

Away from work, Alex is a devoted family man, a qualified fitness trainer and a lifelong soccer player daily training keeps the energy and discipline he brings to every campaign.

With Alex, you'll find an agent who knows Melbourne's north deeply, cares about the community he serves, and treats every home as if it were his own.