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For the first time since the film ‘Breakfast at Tiffany’s’ premiered more than five decades years ago, shoppers can now order breakfast at Tiffany’s.
As part of an upgrade to its 5th Avenue flagship store in New York, Tiffany and Co opened the Blue Box Cafe last week.
“The setting is as inviting as the food is inspiring, serving customers who have always dreamed of having breakfast at Tiffany’s,” the company said in a press release.
In the 1961 film, Audrey Hepburn’s Holly Golightly walks down the street and pauses to gaze longingly into the Tiffany window with a croissant and coffee.
But visitors to the Blue Box Café can expect much better fare.
Starting at $US29 ($38) the ”Breakfast at Tiffany” breakfast comes with coffee or tea, a croissant and seasonal fruit, as well as a choice of a buttermilk waffle, smoked salmon and bagel stack, truffle eggs, or avocado toast, the New York Times reported.
Lunch is a similarly stylish affair, where for $US39 diners get an entree and main course, which includes such dishes as Maine lobster, grapefruit and poppyseed dressing, and an olive-oil poached salmon, with caviar and smashed potatoes.
The menu “will change and evolve through the seasons” and is a refined take on signature New York dishes, reinvented to be uniquely Tiffany”, the company said.
The cafe features Tiffany’s new homewares range and is adorned in the brand’s signature Tiffany blue – the walls, upholstery, and even the saltshakers are in the ‘robin’s-egg’ shade.
Hanging on the wall is a portrait of founder Charles Lewis Tiffany rendered with 8000 painted screws.
As well as the cafe, the store’s newly reopened fourth floor displays Tiffany’s luxury home & accessories collection, a baby boutique, sterling silver hollowware, a selection of vintage books curated by Assouline and a Tiffany fragrance ”laboratory”.
“Both the café and redesign of the home & accessories floor reflect a modern luxury experience,” said Reed Krakoff, chief artistic officer at Tiffany & Co.
“The space is experimental and experiential – a window into the new Tiffany.”