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‘Business as usual’ as iconic Subiaco pint war pub hits the market

March 15, 2019

The Vic Hotel in Subiaco. Photo: Supplied

Hamish Hastie

The building may be up for sale, but it’s business as usual for the hotel that sparked Perth’s famous pint wars.

On Wednesday commercial real estate business CBRE announced the iconic Vic Hotel in Subiaco – which hit headlines last year with its bid to draw punters through $3.50 pints and $5 steaks – was up for sale.

The hotel first opened in 1898; spanning about 2000sqm it last underwent substantial renovations in the 1980s and has since been managed by operators including Black Toms and ALH Group.

Bevan Marwick, the brainchild behind the cheap pints, said while he couldn’t comment on the sale it was nevertheless business as usual for the pub.

CBRE’s Ryan McGinnity said the Vic Hotel was at the heart of one of Perth’s most significant urban renewal projects undertaken in recent years – Subi East.

Both venues have been battling it out for Perth’s cheapest beer price.

“The Vic Hotel, which has been part of the fabric of Subiaco for more than 120 years and well-known across Perth due to its close association with events at Subiaco Oval, is now ready for repositioning within a new Subiaco,” he said.

“With strong investment appetite for quality pub assets in Perth, the freehold owners and tenant have come together to capitalise on buyer demand.”

CBRE agent Chloe Mason said the opportunity to acquire a well-established venue in Perth’s city fringe would underpin buyer interest.

“The freehold going concern of the Vic Hotel has not been offered to the market for many years – nor has a freehold going concern for any other inner-city venue,” she said.

“With the current revitalisation plans for Subiaco, we expect a huge amount of interest in this asset, particularly given the investment commitment from the private sector at the Subiaco Pavilion Markets site and also from the state government.”

Expressions of interest close April 17.

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