Boutique group 8Hotels is claiming a world first with a deal between its newest property, Little Albion guest house in Sydney’s Surry Hills, and the online giant Airbnb to offer guests a unique accommodation experience.
The Little Albion Guest House, which officially opened its doors on Tuesday, has joined forces with Airbnb to be the first hotel available for booking as a single listing on the global travel platform. The new 35-room guest house is located in the hip suburb of Surry Hills and will be available to be booked in its entirety priced from $15,000 and as individual rooms.
8Hotels’ founder and chief executive Paul Fischmann said travellers are all about the experience and are shifting more towards the boutique end of the market to ”immerse themselves in a city”.
”I reached out to Airbnb as we believe the offering at Little Albion will fill the niche for new and different hotels with a guest house atmosphere,” Mr Fischmann said.
”There is a clear evolution in the consumer journey on what both corporate and leisure guests genuinely want from their home away from home, being the luxury and comfort of a hotel teamed with the ease and familiarity of an Airbnb.”
He said with Little Albion, 8Hotels sought to redefine the modern hotel by catering to the needs of today’s luxury travellers, who want the authenticity of a local experience, alongside world-class boutique hotel service and amenities and the ease of booking it through Airbnb.
”Little Albion Guest House was developed with the same attention to detail that a home owner has in creating their dream home, resulting in a truly one of a kind property, just like the homes you find on Airbnb. We’re big supporters of the Airbnb platform and are excited to be partnering with them,” he said.
This year, Airbnb announced the introduction of new searchable property types on the platform, including B&Bs and boutique hotels, aimed at bringing the benefits of local and authentic travel to everyone.
The partnership comes as the national hotel market is undergoing a major regeneration. In Sydney alone there are three new hotels under construction around Darling Harbour and a batch of new offerings at the boutique end from Veriu and The Collectionist operators.
Hotel Intercontinental is also rolling out its Hotel Indigo brand near Central Station and Melbourne Docklands to complement the brand in New York and now Bali.
Sam McDonagh, country manager for Airbnb in Australia and New Zealand, said he wants Airbnb to be for everyone, including hospitality providers that offer unique spaces and personalised hospitality.
”The Little Albion Guest House is a great example of a local boutique hotel that is opening its doors to travellers from around Australia and the world, offering guests more than just a bed for the night,” Mr McDonagh said.
”Boutique hotels and B&Bs have long used Airbnb, and we are dedicated to continuing to work with hospitality providers across Australia that excel at offering the best guest experiences and live our mission of belonging.”
Mr Fischmann said the guest house will also feature an honour bar stocked with beverages and gourmet nibbles where guests are encouraged to help themselves as they would at home. There is also a rooftop with views over Surry Hills and the city of Sydney.