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      Boost Juice are a Food, Beverage & Hospitality Franchise that started in 2000. They currently operate in 420 locations and have 21 new opportunities available across Australia.

      Boost Juice
      Established locations420
      Opportunities in Launceston and 20 other locations

      Date created

      24 Jun 2017

      Date franchise started


      Average revenue

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      Boost Juice is one of the world’s most famous and loved smoothie and juice brands.

      Founded by adventurer and Australian entrepreneur, Janine Allis, Boost Juice is now operating over 420 stores in 13 countries.

      During a radio conference trip to the United States with her husband, Jeff Allis in 1999, the booming smoothie and juice industry caught Janine’s attention. Upon her return to Melbourne, she studied the local retail sector and observed that there were very few healthy fast food choices in the Australian market. Janine started to develop a business concept that was different to anything else in the world. Her vision was to “do retailing differently” and deliver a unique customer experience based on the “love life” philosophy.

      With the financial help from friends, Janine and Jeff opened their first Boost Juice store in Adelaide’s King William Street in 2000. Their decision to open their first store in Adelaide was a pragmatic one; as a smaller market (like Adelaide) presented as a less financial risk. Janine continued to successfully control all operations from her kitchen table in Melbourne. She consulted with nutritionists and naturopaths to create a menu of healthy smoothies and juices that were free from preservatives and artificial flavours and colours.

      The success of their first store, allowed Janine and Jeff to open additional stores in Adelaide’s Topham Mall, Marion Shopping Centre and Melbourne’s Chapel Street. By June 2004, (with more than 100 outlets Australia-wide), Boost Juice purchased rival chain Viva Juice. Janine’s strategy was to rebrand the outlets as Boost Juice bars and sell the newly branded stores to franchise partners. This meant that during September 2004, one new Boost Juice store opened nearly every day.

      In 2005, Boost Juice was voted one of the top three most admired franchises in Australia. In the same year, the business was awarded the prestigious ‘American Express Franchisor of the Year’ award. Another successful year for Boost Juice (2010), saw the Riverside Company become the first major investment group to buy a significant share in Retail Zoo Pty Ltd (the holding company of Boost Juice, CIBO Espresso and Salsas Fresh Mex). Janine also participated in Network Ten’s Australian series of ‘Undercover Boss’, which was filmed at both company and franchise-owned Boost Juice stores in Perth, Sydney and Melbourne. In 2014, Bain Capital (one of the world’s leading private investment firms) in partnership with Jeff and Janine, bought out the Riverside Company’s share in Retail Zoo.

      In December 2015, Boost Juice won three awards with the Franchise Council of Australia, in addition to Janine being inducted in to the Hall of Fame. Boost Juice was awarded ‘Australia’s Established Franchisor of the Year’, the ‘Excellence in International Franchising’ and Regional Franchise Winner NT/ QLD’ awards. Boost was also a national finalist in the Multi-Unit Franchisee of the Year’ category.

      Boost Juice video

      How it works

      Do you embrace the love-life philosophy? Do you share our passion for health, mind and body?
      Our recruitment process ensures that all new franchise partners in our network are the ‘right fit’ for our business.

      Application Process Steps:

      Visit the Boost Juice website and complete the ‘Quick Expression of Interest’ form.
      You will receive an email containing a username, password and link to the Retail Zoo application portal (please check your junk email inbox). You will then be prompted to pay a fully-refundable $AUD2, 200 deposit.
      We’ll contact you for a Telephone Interview.
      We’ll then ask you to sign a Confidentiality Agreement and Deed of Undertaking.
      Due Diligence and Operational Questionnaire – You will be asked to complete a comprehensive operational questionnaire and will be provided with historical sales figures and financial planning guide from the Boost Juice network.
      First Interview: The first face to face interview is treated as a get-to-know you session where we will explore your experience in key aspects of our key selection criteria.
      Franchise Kit - You will be issued with a pro-forma Disclosure Document, Franchise Agreement and Franchising Code of Conduct flyer.
      In-Store Experience Day – We’ll invite you to spend a day in-store.
      Financial Diagnostic and Company Kit.
      Due Diligence Update.
      Reference Checks – We will contact your personal and professional references.
      Final Interview – The final interview will only take place at our global support office in Melbourne when you are 100% confident about wanting to join our network. Final approval as a partner will need to be granted by the General Manager and a panel of Boost Juice’s key executives.
      Franchise Documents – Following your approval into the franchise network, franchise documents will be issued. The timing involved with the preparation and execution of franchise agreements is a minimum of three weeks (as per the Franchising Code of Conduct).
      Training – Your training will be conducted by Retail Zoo’s learning and development team.

      Boost Juice photo
      Boost Juice photo

      Why us?

      Boost Juice is an Australian franchise success story.
      Our success has been built upon our core values: health, fun and a love for life and our vision is simple – every customer will leave a Boost Juice store feeling just that little bit better.

      Boost Juice photo