We offer an exciting venue for kids (1-12 years) to enjoy and for parents to join in the fun or have some time out with family and friends. We also offer fantastic themed parties and now with premium food and beverage offering with each Crocs featuring an in-store Muffin Break café, it’s a great offer of two franchises in one package.
As a Croc’s franchise owner you can control your own hours, work in a fun environment close to home, whilst supported by established business systems and reputable brands. The strength of our continuous innovation and high standards keeps customers coming back.
Croc's Playcentre has a well-established suite of marketing materials and tools for our new franchise owners to utilise. You will work with a specialist marketing consultant to develop a local area marketing plan for franchise in addition to receiving a Local Marketing Manual to help grow your business.
National marketing programs are also run to support your business, year round. These include: local Facebook page, Instagram account, website and store specific membership database.
Training never really stops. The Crocs Playcentre franchise is geared to ongoing support and training.
The Croc's Playcentre training will be comprehensive prior to you opening your store.
* First you attend CORE 1 (Centre of Retail Excellence), (3 weeks)
* 20 days of support when you open.
Training is delivered through:
* Online training portal + CORE training + in centre
Ongoing franchisee training includes:
* Visitations by consultants
* Online training modules
* Group meetings
* Annual Conference
3 Qualifications are Available:
*Food Safety Supervision Qualification
*Accredited Barista Program
*Certificate 3 in Hospitality (Includes Food Safety Supervisor Qualification & Accredited Barista Program).
Length of Agreement
Dependent on Term of the Lease
About the Opportunity
Location: Midland, WA
Size: 1,000sqm New Purpose Built site
Investment Range: Approx $650,000 to $750,000 excl GST
Midland is a target area where we have been able to secure space in a large bulky goods site with major retail neighbours which offers us an exciting opportunity for the playcentre but also the Muffin Break café with traffic and staffing nearby. This catchment is a significant one for 0-9 year old children and has minimal competition. Being a purpose built site, we will be offering the initial franchisee the opportunity to set up with some new and exciting innovative equipment that will be the first to market in Australia.
Established in 2008, Croc’s Playcentre has become the brand leader of children’s indoor play in Melbourne. This Victoria-based business now has franchises across South Australia, Western Australia and Tasmania, and with plans of future growth within NSW to roll out in the coming 24 months.