Brumby’s has firmly cemented its position as one of Australia’s most trusted and loved brands, specialising in freshly baked bread and bakery goods including, Artisan Loaves, Sweet Cakes, Tarts and Slices, Savouries, Pastries, Gourmet Pies and Sandwiches.
In 2013 Brumby's underwent a transformation in order to remain current in the market and meet ever changing consumer demands. The brand extending their range to include functional health breads, large cakes, and quality crafted coffee.
Brumby’s Bakery’s Marketing Department is a team of qualified professionals with years of experience creating and implementing innovative and successful marketing programs. The marketing team are responsible for all major national campaigns, digital and social media, promotions and point of sale materials as well as helping you with local store specific marketing – all activities having the primary focus of driving customers into your store, increasing store sales and enhancing the Brumby’s Bakery’s experience for every customer.
The Brumby’s Bakery operations team are there to help you. Your dedicated Sales and Performance Manager will review your profit and loss statement and assist you in improving your profitability to be in line with the national average COGs, labour and sales. They will help you set daily targets to achieve your goals, assist with any training requirements and enable you to get the most out of your business.
About the Opportunity
Brumby’s Bakery is predominantly a takeaway experience with the main product categories covering Breads, Savouries, Pies, Sweets and Pasties, Sandwiches and Coffee. The Brumby’s format is typically found in small neighbourhood centres and can vary in size depending on location. Typical store footprints range from 65 m² – 100 m².
Brumby’s is one of Australia’s most iconic bakeries. With a history of baking fresh bread every day since 1975, it has fostered a loyal legion of customers who buy more than 10.5 million loaves each year. Featuring more than 250 stores across Australia, New Zealand and Papua New Guinea , Brumby’s has also grown to incorporate the specialty sub-brands Brumby’s GO! and Big Dad’s Pies.