Michel’s Patisserie is Australia’s largest patisserie chain specialising in decadent cakes, French inspired pastries, mouth-watering savouries and our exclusive award-winning coffee. It is this combination that has helped Michel’s win “Coffee Shop of the Year” for the last four years, as voted by consumers.
Being a well known and loved brand, with nearly 300 locations across Australia, our customers can enjoy our French inspired products that help make each moment in life that little bit extra special.
Michel’s Patisserie is home to Michel’s Espresso; a bespoke coffee blend crafted under the expert guidance of our internationally accredited Master Roaster and produced in our very own state of the art roasting facility here in Australia.
Michel’s Patisserie’s Marketing Department is a team of qualified professionals with years of experience creating and implementing innovative and successful marketing programs. The marketing team are responsible for all major national campaigns, digital and social media, promotions and point of sale materials as well as helping you with local store specific marketing – all activities having the primary focus of driving customers into your store, increasing store sales and enhancing the Michel’s Patisserie experience for every customer.
People from all walks of life can become successful Michel’s Patisserie franchisee. No prior baking or coffee knowledge is required. A comprehensive preliminary training program is provided for all new owners covering theoretical and practical aspects of coffee making, customer service and operational facets. All training provided in our state of the art, purpose built training academy on the Gold Coast.
Once your training in the academy is completed, an in-store practical component follows, as does onsite assistance at opening or takeover stage. Our franchisees have access to comprehensive online training programs, Inspire and RIOT, to help train their team. In-store training is delivered on a needs basis by our dedicated Sales and Performance Managers and Barista Trainers at no additional cost. All of this means that our franchisees are supported 100% of the way.
About the Opportunity
In 2013 Michel’s Patisserie underwent the single biggest evolution in its history to modernise its French inspired heritage and create the store of the future. Now enriched with an exciting new in-store customer experience, new brand livery, and delicious new products, Michel’s Patisserie is designed to surprise and delight every customer.
But the evolution didn’t stop there; Michel’s has transformed itself further by introducing an exciting new store format, Michel’s Patisserie Café, complete with an extended menu, including a made in store café menu with breakfast and light meals.
Now selling over 16 million coffees and 1 million cakes per year, it is quality and evolution that’s made Michel’s Patisserie such a wonderful success for nearly 30 years and why it remains the largest patisserie chain in Australia.