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      Jamaica Blue Docklands franchise for sale

      • Food / Beverage / Hospitality
      • New franchise opportunity

      A Jamaica Blue café business opportunity in vibrant waterside precinct on the doorstep of Melbourne CBD.

      A new Jamaica Blue café business opportunity is available in new leisure precinct Waterfront City located in Melbourne, VIC. This $8.5 billion development is currently under construction. In 2016 there were 51,000 people employed in Docklands with this number expected to increase by 100% by 2025.

      Café Format: 85sqm inline café with additional seating.
      Location: Inside Waterfront City within the newly enclosed section at Docklands close to the main entrance.
      Anchor Stores: Costco and Woolworths.

      Marketing support

      All franchisees are supported with National Marketing Programs run by our marketing department. In addition to this each franchisee gets support by a Marketing Executive to create with them, a Local Area Marketing plan tailored to their store.

      Marketing programs are executed in an integrated way to grow sales and build customer awareness.

      Training provided

      Jamaica Blue offers a 6 week comprehensive training program, tailored to the individual needs of our franchise partners, delivered through: our Centre of Retail Excellence (CORE), Instore, ongoing Workshops and through our E-Learning online platform.

      Our 6 week training and business program includes: Business & Financial Management, HR, Marketing, Culinary Skills, Customer Service and Barista Training to ensure the Jamaica Blue Brand promise is delivered in every location and you are confident and ready to run your own store.


      - Food Safety Supervision Qualification
      - Comprehensive Barista Program
      - Culinary Skills (including preparation and Back of House management)
      - Business & Financial Management (including shift management and menu design)

      Length of Agreement

      Dependent on Term of the Lease

      About the Opportunity

      Situated on the doorstep of Melbourne’s CBD, Waterfront City is a new leisure precinct encompassing an array of retail, dining and entertainment facilities. Designed to attract the high volume of residents and visitors of Melbourne’s CBD, Docklands has assisted in transforming the city, with $8.5 billion of developments currently under construction and a further $500 million planned investment for the future. Melbourne itself is one of Australia’s major tourist hubs as well as being a fast growing city, reaching a total population of 4.4 million. The variety of entertainment on offer within Melbourne makes this city the second most popular tourist destination in Victoria, attracting over 1.3 million international visitors each year. With such a fast growing population and high volume of tourists passing through the city throughout the year, this Jamaica Blue café presents as a highly desirable and rare opportunity.

      Owning a Jamaica Blue café in Waterfront City places your café business in a prime location that is easily accessible by the huge number of people that visit Melbourne each and every day. As well as placing you in a desirable location, the team at Jamaica Blue are on hand to assist you with your journey as a Jamaica Blue café owner from day one. You will receive training in all areas required to run a successful café business including marketing, management and operations as well as regular onsite visits, state meetings and marketing conferences to ensure you are kept up to date with the latest market movements. With a nationally recognised brand name and award-winning reputation, now is the perfect time to invest in a Jamaica Blue café business.

      Opportunity Highlights


      Franchise new


      Docklands VIC 3008

      Investment level

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      Average revenue

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      Franchise fee

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      Site locations


      Year franchise started


      Last updated

      21 Dec 2017

      Opportunity ID


      Map for Waterfront City Docklands VIC 3008