About the Opportunity
Beautifully presented shop on beach end of Crown Street with new equipment and party room for functions seating up to 80 people. Long lease, excellent takings and a great opportunity for owner operators. Includes promotional trailer with sale.
Why Sugar Cube is Unique
Established in 2009, Sugar Cube specialises in homemade Liège Belgian Waffles. All waffles are prepared fresh on the premises using its very own confidential recipe.
Originating in the city of Liège in Eastern Belgium, unlike American styled batter mix waffles, Belgian Waffles are a yeast risen dough. The dough is encrusted with specially imported chunks of Belgian Pearl Sugar. When cooked on the waffle iron, the Pearl Sugar caramelises on the outside, resulting in a rich, sweet waffle with a crunchy outside when cooled.
While Sugar Cube specialty is Belgian Waffles, it also boasts other desserts including ice cream, hot cakes, sorbet, muffins, protein balls, slices, cookies, sundaes and banana splits. The business also sells a range of hot and cold drinks including its own mix of coffee.
Opportunities for Growth
Sugar Cube has plenty of potential for further growth:
1. Its well-established and delicious menu can be expanded through increased product range.
2. Capitalise on the rise of the ‘after dinner dessert bar destination’ trend.
3. Confidential recipe makes Sugar Cube’s Waffle unique.
4. Increasing profits by further developing its marketing strategy.
5. Operational Systems and strong brand make Sugar Cube ideally placed to expand its business model through:
* Further store openings through both Retail and Kiosk models
* Mobile Dessert & Coffee Van/Food Truck
* Potential to franchise
6. Ideally positioned in the Wollongong CBD with access to the influx of new residents in the adjacent multi-storey residential developments such as:
* Oxford on Crown.
* Trinity Apartments.
* Harbour Apartments
Sugar Cube has built a fantastic reputation and brand over many years and has a strong and loyal customer base that return to the venue for its great dessert, coffee and ambiance.
Ideal Dessert Bar & Café Business
The business is ideal for a family or an astute foodie with ambition to create an enjoyable dessert bar and café experience for its patrons. This business has the right foundations for a new owner to take this brand to another level.
Ideally located in the busy café & restaurant zone of the Wollongong Central Business District, making it attractive to the growing ‘After-dinner dessert bar’ market.
Sugar Cube is offered for sale with all the necessary fit out, signage and equipment assets required to operate and continue to grow its sales. The current lease in place concludes 2018, and has an option available to renew for a three-year option, extending the lease to June 2021.