The agency has grown from 16 initial models to 31 talented professionals, serving major Australian and international brands with a focus on ethical representation and quality service.
Established boutique modelling agency with 31 professional models
Strong client base including major brands
International reach with clients in the UK and Malaysia
95% revenue from brand partnerships, 5% from editorial/runway
Excellent industry reputation built over 3+ years
Ethical business model focused on fair representation
The business operates with a streamlined model, focusing on quality over quantity in talent management. Revenue is generated through booking fees for photo shoots, campaigns and creative projects.
The business has carved out a unique position in the Melbourne market by offering boutique, personalised service that sets it apart from larger agencies. The founders' combined experience as hair and makeup artists and professional models provides authentic industry insight and strong client relationships.
Growth opportunities are significant, evident by the increased response to casting calls. The business model enables diversification into representing other creatives. Interstate expansion opportunities exist, along with international market development and enhanced digital marketing strategies.
This opportunity is perfect for creative industry professionals seeking business ownership, entrepreneurs with marketing or talent management experience, existing agencies looking to expand their Melbourne presence or individuals passionate about ethical talent representation.
