This well-established and iconic retail business has been in the heart of Byron Bay since 1989. With a strong brand identity, a loyal customer base, and a prime retail location, this business is a turnkey opportunity for an owner-operator or investor seeking lifestyle and income in one of Australia's most desirable destinations. The business offers a wide range of high-quality must have products plus other accessories, including t-shirts, singlets, stubby coolers, sunglasses, and towels, catering to locals, tourists, and fashion-forward shoppers.
Revenue
$653,443
Net Profit
$140,653
Potential
There are multiple opportunities to grow and expand the business:
E-commerce Growth: The online store is live but has untapped potential. With minimal digital marketing to date, there's significant room to grow online sales both domestically and internationally. Product Expansion: Opportunity to introduce complementary accessories or private-label products to increase average spend. Wholesale & Distribution: The brand could extend into wholesale or collaboration ranges with other retailers and designers. Extended Trading Hours: Increasing trading hours during high seasons or special events could further boost revenue. Social Media Marketing: With Byron Bay's aesthetic appeal, enhanced social media engagement (especially on Instagram and TikTok) can drive both local and global interest. Skills
No specific qualifications are required to run the business. The ideal buyer would have:
Strong customer service and people skills An interest in fashion or retail Basic business and retail management experience A creative eye for merchandising and marketing Full handover and training can be provided to ensure a smooth transition.
Hours
The store currently operates 7 days a week, with trading hours that align with general retail hours in the Byron Bay town centre (9am until 5pm). There is flexibility for the new owner to adjust hours to suit seasonal demand or personal preference.
Lease
The business occupies a prime retail space in central Byron Bay, enjoying consistent foot traffic from tourists and locals alike.
Secure 3-year lease in place Competitive rent considering the premium location Rustic, wooden antique retail fit-out, requiring no immediate upgrades Location
One of the most desirable places in the world, Byron Bay.
Employees
The business currently operates with a small, capable team of 5 casual retail staff. Staffing levels vary depending on the season, and the business can be comfortably run by an owner-operator with part-time support or managed at arm's length with a part-time manager in place.
Reason for Sale
The current owner is seeking to retire. Having built a strong foundation, they feel the time is right to pass the reins to someone who can continue the growth and enjoy the rewards.
About the Business
This business is more than just a retail store it's a well-loved local brand with deep roots in the Byron community. The product range includes:
The Premium sun hats are available in all shapes, styles, and sizes All the best Brands plus other local and international names Seasonal styles that appeal to Byron's laid-back yet fashion-conscious clientele The store layout is clean, inviting, and designed for high conversion with excellent visual merchandising opportunities.
The business benefits from consistent foot traffic, high tourism turnover, and strong repeat customer support. It has earned a reputation for quality, great service, and product variety. The business is located across the road from the legendary Beach Hotel and is just a short walk to the beach. It also has a large parking lot behind the shop with walk through access via an arcade.
History
Trading successfully for over 35 years, growing alongside Byron Bay's evolution into a global destination. It has maintained a consistent presence in the community and has adapted well to seasonal cycles, tourism trends, and evolving fashion demands.
Its reputation has been built on curated product selection, excellent customer service, and a strong sense of style qualities that make it stand out from general fashion retailers.
Sale Price
$330,000 plus SAV
