I SAW THE SIGN!
Generate, manufacture, and install.
The current owner works 30 hours a week.
WA's domestic economy in which this business solely operates has grown by an even stronger 5.7 percent since the start of the pandemic, again the strongest of the States and almost double the growth of the rest of the nation.
Fortunately, sales with this business continue to grow no matter what the performance of the local economy; when it slows demand increases because businesses have a greater need for market exposure; when it is on an upward trend, signage sales increase as new businesses are established and existing ones grow.
By 2050, the Peel Development Commission expects the region's population will have risen to 444,000. As part of preparing for this the Commission has introduced Transform Peel, a 35-year project to create new industries, more jobs, and improved food security and to put Peel in a strong position to become a regional hub for innovation in food and agriculture.
A Regional Investment Blueprint has been developed which identifies multiple opportunities for new businesses to start up, or existing ones to relocate to the region. Those businesses will, of course, all require signage of some sort.
REPEAT ORDERS WITH LIMITED MARKETING
The long-standing reputation of the business requires no aggressive marketing strategies or external sales force, as sales are generated primarily by customer referral and word of mouth. Increased sales could be achieved by implementing additional sales generators.
State-of-the-art equipment the business has kept pace with technology and along with well-trained staff maintains and operates the equipment.
The location is close to customers for convenience and is located in the main industrial area on one of the major roads, allowing easy access and exposure.
Intellectual property relating to some customers remains with the business and holds their graphic art on file meaning reordering is easier and it's less costly to have graphics redesigned.
With a long trading history, with many customers trading with the business since its establishment, this business prides itself on its quality of service and customers refer others to the business and return to it over the years.
Proven systems are in place and schedule all jobs and adhere to the schedule whenever possible (sometimes the weather has an impact) so its customers can maximize their branding/advertising exposure.
DIVERSE PRODUCT RANGE AND CUSTOMER BASE
This business is fortunate to provide its customers a full service from manufacture to installation and has invested in specialist equipment to ensure the process is seamless and professional.
KEY FEATURES OF A SOLID RECESSION-PROOF BUSINESS
* Long established for 3 decades
* High asset mix in the purchase price
* The low staff of four full-time employees plus the owner
* The owner works around 30 hours per week
* Immediate potential to expand with limited advertising
* Low stock holding and working capital requirements
* Ease of operation with minimal experience needed
* Self-propelled sales growth via word-of-mouth and website
There are several benefits to having business signage custom-made for a business, whether to adorn a building or a vehicle or to place elsewhere as temporary or permanent advertising.
