Thursday 20 November, 2014
Australia’s largest print and digital real estate media business, Domain Group, has today ramped up its commercial property offerings with the launch of a new website, iPhone app and brand logo.
The new CommercialRealEstate.com.au site is the result of many months consultation with the industry and provides a much richer and more intuitive user experience.
The CEO of the Domain Group, Antony Catalano, said the business had identified significant growth opportunities in the commercial sector which it intended to pursue aggressively.
“We have been working with the commercial real estate industry for over 12 months in response to very strong feedback that commercial agents and their clients have been poorly served,” he said.
“We have significant strengths in editorial and advertising across a number of platforms, providing a major competitive advantage. Today’s CommercialRealEstate launch and related activities are another very clear sign of our determination to build better products, provide better offerings and create better user experiences across the real estate industry.”
The new website is fully responsive, enabling users to explore more than 50,000 listings with intuitive keyword and map search functions and to reach the agent seamlessly.
Mr Catalano said the release of CommercialRealEstate’s new iPhone app responded to growing levels of mobile traffic and mobile enquiry.
“We have been able to leverage many features of the multi award-winning Domain mobile app, which gives us a market-tested and highly-regarded solution,” he said. “We see commercial real estate as a growth area for the Domain Group, and we will be making further announcements in the New Year.”